Local BusinessesJindal Textile Industries
A Panipat textile manufacturer and exporter made easy to find for buyers searching for yarn, blankets and recycled fabrics.
- SEO
- Content marketing
- GMB ranking
- Client location
- Panipat, India
- Engagement
- SEO, product content and Google Business Profile · ongoing
- Website
- jindaltex.in
The challenge
Jindal Textile Industries, established in 2008, manufactures and exports textile yarn, Raschel and mink blankets, and recycled wool and cashmere fabrics from Panipat, India's textile recycling hub. Trade buyers search by product, so the company needed every product line to be found and every enquiry to be easy to send.
The approach
What we did.
- 01
Structured the site around product lines, giving textile yarn, Raschel blankets, mink blankets and recycled wool and cashmere fabrics their own pages.
- 02
Wrote product content for the terms trade buyers use, from double-bed mink blankets to recycled cashmere fabric.
- 03
Added an enquiry form to every product, so a buyer can ask for a quote from the page they found.
- 04
Presented certificates, infrastructure and the company's history to build trust with overseas buyers.
- 05
Optimised the Google Business Profile for the Panipat industrial area.
The outcome
What changed.
A dedicated, searchable page for every product line the company exports.
Buyer enquiries arrive straight from the product they were viewing.
Certificates and company history give overseas buyers the confidence to get in touch.
More work
- 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
- 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
- 03What we'd do firstA clear plan for which channel to start with, and why.