Search & Answer Engine Optimisation
Rank on Google. Get named by AI.
We put your business where customers look before they get in touch: Google's results, the map pack, and the answers ChatGPT and AI Overviews give. Every page we build is measured on the leads it brings in.
What’s included
Everything SEO & AEO needs to bring in leads.
- 01
Local SEO & Google Business Profile
Map pack rankings for every area you serve, a complete profile and a steady flow of reviews.
- 02
Answer engine optimisation
Clear, quotable answers and structured data, so ChatGPT, Perplexity and AI Overviews recommend you.
- 03
Technical SEO
Fast, crawlable pages with clean structure and schema, fixed before anything new is built.
- 04
Service & location pages
One page for each service and area, written the way customers search and built to convert.
- 05
Content that ranks
Guides and FAQs that answer real buyer questions and win the searches competitors miss.
- 06
Authority & links
Mentions and links from relevant local and industry sites that lift every page.
How it works
Four steps, in this order.
- 1
Audit
Rankings, Google Business Profile, site health and where competitors beat you.
- 2
Fix
Technical issues, tracking and profile gaps are fixed first, so new work counts.
- 3
Build
Service, location and answer-led pages go live for the searches that bring leads.
- 4
Grow
Leads are tracked by page and keyword, and we expand into what works.
Questions
SEO & AEO, answered plainly.
How is local SEO different from regular SEO?
Local search adds proximity and the map pack to the ranking equation. That makes your Google Business Profile, service-area structure, reviews and location pages as important as the traditional signals. For a business serving customers within driving distance, local SEO is the priority.
Do you guarantee first-page rankings?
No, and neither should anyone else. Nobody controls Google's results. What we commit to is a defined scope of work, honest reporting, and a clear view of whether organic search is producing enquiries at an acceptable cost.
What happens if we stop?
Unlike ads, rankings do not switch off the day you stop paying, but they do erode as competitors keep working. Technical fixes and content stay with you, which is part of why SEO is worth the wait.
What is AEO, and do we need it?
Answer engine optimisation makes your business the one AI tools name when someone asks for a recommendation, in Google's AI Overviews, ChatGPT, Perplexity or a voice assistant. It builds on good SEO rather than replacing it, so we run the two together.
Do you write the content?
Yes. Service pages, location pages and supporting articles are written by us and reviewed by you. We ask for input on the technical details of your work, because accuracy is what separates useful content from filler.
Other services
Works best alongside.
Client work
SEO & AEO for real businesses.
Trusted by
Free growth audit
Is SEO & AEO right for your business?
We'll review your market and current setup, then tell you honestly whether this channel can bring leads at a price that works.
- 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
- 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
- 03What we'd do firstA clear plan for which channel to start with, and why.