Professional ServicesPEEB Certification
An accredited certification body for safety professionals, made discoverable to HSE candidates across the Gulf.
- Client location
- UAE & GCC
- Engagement
- SEO, AEO, content and SMM · ongoing
- Website
- peebonline.com
The challenge
PEEB, the Professional Excellence Evaluation Board, is accredited under ISO/IEC 17024 and certifies safety professionals, many of them working in Saudi Arabia, the UAE, Qatar, Kuwait and Oman. Candidates research certifications carefully, compare them with better-known credentials and check accreditation, so PEEB needed authority in search and a clear path from research to application.
The approach
What we did.
- 01
Built a page for each certification, from Certified Safety Specialist to ISO 9001, 14001, 22000, 27001 and 45001 Lead Auditor and Lifting Inspector.
- 02
Set out the application journey step by step, from checking eligibility to booking the exam.
- 03
Published in-depth articles on HSE careers, ISO 17024, safety management systems and Gulf salary trends, written to rank and to be quoted in AI answers.
- 04
Added comparison and FAQ content explaining how PEEB differs from traditional safety certifications.
- 05
Ran social media across LinkedIn, Instagram, Facebook, YouTube and TikTok to build a community of HSE professionals.
The outcome
What changed.
A dedicated page for every credential, each one a target for candidates searching that qualification.
A body of expert content that positions PEEB as an authority on HSE certification in the Gulf.
An active social presence where safety professionals discover and follow the brand.
More work
- 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
- 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
- 03What we'd do firstA clear plan for which channel to start with, and why.