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Realtree Properties

A Dubai real estate agency turned into a searchable property platform that ranks for communities, developers and off-plan launches.

Visit realtree.ae
realtree.ae
The Realtree Properties homepage, with a Dubai skyline hero and property search
Client location
Dubai, UAE
Engagement
Web development, SEO, AEO, PPC and SMM · ongoing
Website
realtree.ae

The challenge

Realtree sells and leases villas, apartments and off-plan projects across Dubai, one of the most competitive property search markets in the world. Buyers research by community, developer and launch long before they speak to an agent, so the agency needed a site that answers those searches directly and turns international investors into enquiries.

The approach

What we did.

  1. 01

    Built a property platform with search by area, property type, bedrooms and price, and a page for every ready and off-plan listing.

  2. 02

    Created community and developer hubs, from Emaar, Damac and Sobha to Nakheel, so every major search a Dubai buyer makes has a page to land on.

  3. 03

    Published market updates and buyer guides that open with a short, direct answer that search engines and AI assistants can quote.

  4. 04

    Put AED pricing, WhatsApp and an enquiry form on every listing, so an investor can act the moment they find the right property.

  5. 05

    Ran Google and Meta ads for off-plan launches, sending investors straight to listing pages with WhatsApp and enquiry forms.

  6. 06

    Ran social media around new launches and market news to keep Realtree in front of buyers between searches.

The outcome

What changed.

  • A content-rich property site with around a thousand listings and more than a hundred community pages, each one a new way in from search.

  • Off-plan launches and community guides put Realtree in front of buyers long before they choose an agent.

  • Every listing leads straight to a conversation on WhatsApp or through an enquiry form.

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More work

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  1. 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
  2. 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
  3. 03What we'd do firstA clear plan for which channel to start with, and why.