Professional ServicesBreakdown Resq Ltd
A 24/7 breakdown recovery company made the first call for drivers stranded around Kendal, Windermere and South Cumbria.
- Web development
- Local SEO
- GMB ranking
- PPC
- Client location
- Kendal, Cumbria, UK
- Engagement
- Web development, local SEO, PPC and Google Business Profile · ongoing
- Website
- breakdownresqltd.co.uk
The challenge
Breakdown recovery is the most urgent search there is: a driver stuck at the roadside calls the first company that looks local and available. Breakdown Resq needed to appear instantly for recovery, towing, jump start and tyre searches around Kendal, and make calling them the obvious next step.
The approach
What we did.
- 01
Built a mobile-first website with click-to-call and WhatsApp in view on every screen.
- 02
Created service pages for breakdown recovery, car towing, jump starts and mobile tyre fitting, each stating its typical response time.
- 03
Targeted the areas where drivers actually need help: Kendal, Windermere, Cumbria and the surrounding roads.
- 04
Optimised the Google Business Profile for recovery and towing searches, so the company appears in Maps when it matters.
- 05
Ran Google Ads on urgent recovery, towing and jump start searches around Kendal, with call tracking on every campaign.
- 06
Added a quick callback form for drivers who can't talk at the roadside.
The outcome
What changed.
A fast, clear site that turns an urgent search into a phone call.
Visibility in Google Maps for recovery and towing searches around Kendal and the Lakes.
A page to land on for every service and area the company covers.
More work
- 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
- 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
- 03What we'd do firstA clear plan for which channel to start with, and why.