TravelA1 Walton Taxis
A local taxi firm winning airport, station and corporate bookings directly in Walton-on-Thames, Surrey.
- Web development
- Local SEO
- GMB ranking
- Client location
- Walton-on-Thames, UK
- Engagement
- Web development, local SEO and Google Business Profile · ongoing
- Website
- waltontaxis.org
The challenge
Taxi bookings in Walton-on-Thames are decided in seconds: a traveller searches for a cab or a Heathrow transfer and books the first firm that looks reliable. A1 Walton Taxis competes with national apps and other local operators with similar names, so it needed to stand out in local search and make booking effortless.
The approach
What we did.
- 01
Built a website with online booking, a quick quote form and click-to-call in view on every screen.
- 02
Set out the services travellers search for: Heathrow and Gatwick airport transfers, local station rides, events and long-distance journeys.
- 03
Showed the fleet, from saloons to people carriers for up to eight passengers, with child seats on request.
- 04
Added FAQs covering fares, payment and flight tracking, so travellers get answers without having to call.
- 05
Optimised the Google Business Profile for taxi and airport transfer searches in Walton-on-Thames and nearby.
The outcome
What changed.
Bookings come in directly through the site, by phone, form or online booking.
Visibility for taxi and airport transfer searches in Walton-on-Thames.
Corporate accounts are promoted alongside everyday rides.
More work
- 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
- 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
- 03What we'd do firstA clear plan for which channel to start with, and why.