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Paid Advertising: Google Ads and Meta Ads

Ads that bring leads, not just clicks.

We run Google Ads and Meta Ads as one budget, built around the services you want more of and judged on cost per lead. Tracking goes live before any spend, so every campaign is accountable from day one.

A Google Ads campaign overview showing clicks, conversions, cost per conversion and conversion rate rising over ninety days

What’s included

Everything PPC needs to bring in leads.

  • 01

    Google Search Ads

    Campaigns on high-intent searches, where people are ready to choose a supplier.

  • 02

    Meta Ads

    Facebook and Instagram ads that reach local customers before they search, plus retargeting.

  • 03

    Performance Max

    Used where it fits, fed with real conversion data and kept under tight control.

  • 04

    Landing pages

    Fast pages matched to each ad, so clicks turn into enquiries instead of bounces.

  • 05

    Conversion & call tracking

    Forms, calls and bookings traced to the ad, keyword and creative behind them.

  • 06

    Weekly optimisation

    Search-term cleanup, negative keywords, bid strategy and fresh creative every week.

How it works

Four steps, in this order.

  1. 1

    Review

    Past spend, competitors and a realistic cost per lead for your market.

  2. 2

    Track

    Conversion tracking, call tracking and the Meta Pixel go live before any spend.

  3. 3

    Launch

    Campaigns go live with daily checks while wasted spend is cut fast.

  4. 4

    Scale

    Once cost per lead is stable, budget moves to whatever performs best.

Questions

PPC, answered plainly.

Does this cover Meta Ads as well as Google?

Yes. We run both under one paid budget. Google captures demand that already exists; Meta reaches people before they start looking. Which gets the larger share depends on your market and what the numbers say after the first month.

Will Meta Ads work for our type of business?

It depends on whether your customer can be prompted to act. Services with visible results, seasonal demand, an offer, or a decision people postpone tend to do well. Emergency services, where people search the moment they need you, are usually better served by Google alone.

Do you produce the creative?

We produce the concepts, copy and layout, and edit the assets you have. For photo and video we give you a specific shot list. Footage from your actual business consistently outperforms stock.

Is ad spend separate from your fee?

Yes. You pay Google directly for media on your own account and pay us a management fee. You keep ownership of the account and the data, always.

Do you run Performance Max?

When it fits, usually alongside a tightly controlled search campaign rather than instead of one. It works better once you have conversion data worth feeding it.

How soon will we see leads?

Typically within the first two to four weeks. The first month is about eliminating waste; cost per lead usually improves noticeably in months two and three.

Client work

Full portfolio

Trusted by

  • Realtree Properties logo
  • Royal Ride Madrid logo
  • Breakdown Resq Ltd logo

Free growth audit

Is PPC right for your business?

We'll review your market and current setup, then tell you honestly whether this channel can bring leads at a price that works.

  1. 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
  2. 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
  3. 03What we'd do firstA clear plan for which channel to start with, and why.