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Royal Ride Madrid

A private chauffeur company in Madrid winning direct airport, event and corporate bookings instead of losing them to taxis and ride-hailing apps.

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royalridemadrid.com
A Royal Ride Madrid chauffeur opening the door of a black Mercedes for a passenger at Plaza de Cibeles, Madrid
Client location
Madrid, Spain
Engagement
Web development, SEO, AEO, PPC, SMM and Google Business Profile · ongoing
Website
royalridemadrid.com

The challenge

Royal Ride Madrid competes with taxis, ride-hailing apps and booking aggregators for every traveller arriving at Madrid-Barajas. Visitors compare prices in seconds, so the business needed to be found for airport and event transfer searches and make booking a fixed-price ride effortless.

The approach

What we did.

  1. 01

    Built a booking site with an instant quote flow: pickup, drop-off, vehicle and one fixed price covering tolls, parking and waiting time.

  2. 02

    Created pages for airport transfers, intercity rides, hourly chauffeur hire, Sprinter and wedding cars, plus a page for every vehicle class in the fleet.

  3. 03

    Built event transfer pages for Madrid's biggest dates, including the Madrid F1 Grand Prix, Mutua Madrid Open, Mad Cool and FITUR.

  4. 04

    Published travel guides that answer the questions visitors ask before they land, structured for search results and AI answers.

  5. 05

    Ran Google Ads on airport transfer and chauffeur searches in Madrid, with every booking tracked back to its campaign.

  6. 06

    Optimised the Google Business Profile so Royal Ride appears in Maps for chauffeur and airport transfer searches.

  7. 07

    Ran social media around the fleet and Madrid's big events, keeping the brand in front of travellers before they book.

The outcome

What changed.

  • Bookings come in directly through the site's own quote flow rather than through third-party apps.

  • Event pages capture seasonal demand around Madrid's major conferences, festivals and sporting events.

  • A visible presence in Google Maps for chauffeur and transfer searches in Madrid.

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More work

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  1. 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
  2. 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
  3. 03What we'd do firstA clear plan for which channel to start with, and why.