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Berry Decor et Concept logoLocal Businesses

Berry Decor et Concept

A painting and interior finishing company made the local choice for renovation work across Châteauroux and the Indre.

Visit berrydecors.com
berrydecors.com
The Berry Decor et Concept homepage for painting, decoration and wall coverings in Châteauroux
Client location
Châteauroux, France
Engagement
Web development, local SEO, SMM and Google Business Profile · ongoing
Website
berrydecors.com

The challenge

Berry Decor et Concept paints, decorates and finishes interiors and exteriors for homeowners in Châteauroux and across the Indre. Renovation jobs are won locally, by the firm that shows up when someone searches for a painter or a flooring fitter nearby, and that looks trustworthy enough to invite into their home.

The approach

What we did.

  1. 01

    Built a bilingual French and English website that presents the company as an established local craftsman, with a clear request for a free quote.

  2. 02

    Created a page for each trade: interior and exterior painting, decorative finishes, wallpaper and plasterboard, wood and PVC flooring, vinyl floors and tiling.

  3. 03

    Targeted Châteauroux and the wider Indre department in the copy and page structure, matching how homeowners search for local tradespeople.

  4. 04

    Optimised the Google Business Profile and put client reviews on the homepage, so prospects see proof of finished work before they call.

  5. 05

    Published decorating advice, from harmonising colours to working with dark walls, to bring in homeowners at the inspiration stage.

  6. 06

    Shared before-and-after transformations on social media, showing finished rooms and façades to homeowners across the Indre.

The outcome

What changed.

  • A professional, bilingual site that turns local searches into quote requests.

  • A page to land on for every trade the company offers.

  • Reviews and a Google Business Profile that build trust before the first visit.

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More work

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  1. 01Where you show up todaySearch, maps and social, against the competitors taking your calls.
  2. 02Where enquiries leakYour website and any campaigns running, checked for lost leads.
  3. 03What we'd do firstA clear plan for which channel to start with, and why.